Egyptaya: A Love Letter to Egypt

Egyptaya is more than a travel agency; it is a reimagining of the traditional Egyptian experience through a joyful, personal lens. To capture this spirit, I developed a visual identity that bridges the gap between heritage and modern adventure. The custom typography utilizes English characters styled with the rhythmic flow of Arabic script, anchored by a "t" transformed into a modern Ankh. Supported by a warm, sun-drenched palette of gold, ochre, and desert beige, the brand uses hand-drawn stamps and organic line art to evoke the feeling of a traveler’s personal sketchbook